Recreational Holidays

Small Tips that make Big Help

I’ve gathered a few small tips during a lot of my frequent art travels cross country. Some of them, I found to be quite effective and would shift a lot of attention to you, while others would hardly do a single thing at all. These tips concern a big chunk on keeping your customers, reinforcing your relationship with them, and strengthening your own market base as well. In this harsh world of business, you’ll need all the help you can get. So try these tips out and see for yourself.

First thing to do is after finishing a deal. Keep your customer’s contact details and few days after, send a personal, hand-written note thanking them for their business and hoping to do more in the future. A thank you note makes the whole thing personal, making it appealing and at the same time, reminding the customer that you actually care. Just make sure to write your note as short as possible, no flattery, and unscripted. Let the customer feel. Bee as genuine about your happiness for doing business with the person.

Another tip: never leave your post. That means to not ever, EVER, leave your table unattended and/or without anybody manning the stations. Giving yourself to your business means giving a whole lot of your aspects into it, including time and constant attention. If a prospective client sees your empty table, that is instant money turning into stone. It will also do bad for your non-existent reputation (non-existent because he or she hasn’t even seen your face and you already have a bad rep with the client). Whatever you do, you paid for that space. You better make good use for it.

Be either a friend, a customer yourself, or an agent, but don’t sound like a salesman in front of the client. Everyone has pretty much a solid idea and a bad one at that, regarding what salesmen are capable of. Try erasing that I will sell you type of aura, most people have in them during craft fairs. Treat customers like a friend willing to buy some of your things.This way, they will be at ease and participate more in discussions you might have with them over your items.

The summary of everything is: make it personal with your clients. Craft businesses aren’t as impersonal as supermarkets where you are left to fend off and buy things you want. Remember that each item is the handiwork of a craftsman, so there’s a different level involved when buying stuff from them. Remember this and you will not fail in keeping your clients’ relationship with you strong.